Mentorship · Direction · Design
A mentorship brand helping young professionals and students navigate their careers.
A compass gives cardinal direction — four major points — just as Guidetryb points people toward their path.
The logo mark is crafted from the letter “G” fused with compass geometry — a symbol of guided direction.
After extensive deliberation in response to our “Understanding the Brand” questions, we arrived at a logo mark and type that truly represents Guidetryb’s mission.
As the name implies — “Guide” is simply giving directions. We related that to a compass: a tool for determining cardinal directions with four major points. The logo mark was curated from the combination of “G,” the first letter of the brand name, and a compass rose.
